Every product struggles in darkness. Awareness is the light that creates demand.
When governments push policies, they sensitize. When institutions launch programs, they educate. When tech firms release new innovations, they teach. Why? Because demand is born when people understand.
A product without education is like a phone without network. It exists, but it cannot connect. Education is the bridge that turns obscurity into sales momentum.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
