A sales call has three stages: before the call, during the call, and after the call.
- Before the call: Equip yourself with knowledge. Confidence comes from preparation.
- During the call: Don’t just talk. Guide the conversation. Make sure you create clarity and build interest.
- After the call: Follow up. Calls without follow-up are wasted effort.
When you understand this structure, every call becomes more intentional. You stop sounding like someone who’s “just checking in” and start sounding like a professional who knows exactly what they’re doing.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).