Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does.
You can have a brilliant offer, but if you don’t include a trigger, the client will postpone, delay, and forget.
Triggers bridge that gap. Scarcity is one of the most powerful:
- “Only 5 slots left at this price.”
- “This offer closes today.”
- “After now, you can’t get it again.”
The trigger shifts the client’s thinking from “I’ll think about it” to “I can’t afford to miss this.”
That’s how you move from good presentations to actual conversions.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).