Look closely at how phones, cars, and new technologies are introduced to the market. What do you see? Massive campaigns explaining features, solving misconceptions, and teaching benefits.
This is not accidental. It is a strategy. It’s called educational marketing.
Education shifts people from “I don’t need it” to “I can’t live without it.” It transforms confusion into clarity and curiosity into demand.
The companies that dominate are those that educate first and sell second.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
