Most businesses focus only on one question: How do I get clients?
But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow.
Getting clients brings revenue. Keeping them builds stability. Growing them, turning them into loyal repeat buyers and advocates, builds empires.
If your business has clients who only buy once, you are running on shallow ground. True success is when one client becomes ten transactions, when one buyer turns into an ambassador.
Ask yourself today: am I just chasing sales, or am I building relationships that grow?
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).