Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life.
Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories, or complementary services as part of the deal.
When your product already solves the next problem in line, customers stick with you. You’ve not only sold them a product, you’ve sold them convenience.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).