In a crowded market, the product alone is often not enough. What tips the balance are the bonuses.
Think of Microsoft laptops. You don’t just get a device, you get Office 365, Zoom alternatives, operating system licenses, all bundled in. Suddenly, the laptop feels like a deal that saves you time and money.
That bonus packaging locks loyalty. Buyers feel like they are getting more than they paid for. And that perception makes your product irresistible.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
