Every entrepreneur asks: How do I get clients?
Fewer ask: How do I keep them?
Almost nobody asks: How do I grow them?
Growth comes when customers don’t just come back, but they also spend more, stay longer, and bring others. That’s how small businesses turn into dominant brands.
If your strategy stops at acquisition, you are leaking profit. Retention and growth multiply the effort you’ve already made in getting them.
The real game is not just sales. The real game is community.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).