You can have the best sales strategy in the world and still struggle. Why? Because your customers buy once and disappear.
One-time buyers bring revenue. Loyal buyers build wealth.
Your focus must shift from only getting clients to building systems that keep them coming back. Loyalty programs, communities, consistent engagement, these turn casual buyers into addicted consumers.
A one-time buyer is like a spark. A repeat buyer is a fire. Which one is fueling your business?
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).