Too many entrepreneurs panic when people don’t buy right away. But here’s the truth: not everyone will buy today. That doesn’t make them useless.
What matters is getting them onto your list. Because tomorrow, when you host a sales event, they’ll be the first in line to buy.
Think about it: someone may ignore ten of your campaigns, but on the eleventh, when timing and need align, they buy immediately. If they’re not on your list, you’ll never get that chance.
This is why leads are gold. Sales may be delayed, but your list ensures they are never lost.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
