Demand doesn’t appear by accident. You create it. Here’s a simple framework:
- Educate: Explain the problem and the cost of inaction.
- Demonstrate: Show how your product solves it better, faster, or safer.
- Activate: Add urgency, deadlines, limited slots, price anchors.
- Distribute: Put the message where your buyers already pay attention.
- Reinforce: Use proof, case studies, testimonials, outcomes.
This is how you turn a quiet product into a necessary purchase. You don’t push harder—you pull smarter.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
