Employment goes beyond CVs and qualifications. Sometimes, it’s about timing and strategy.
GTBank understood this when they wanted to rise above Zenith and others. Instead of chasing the wealthy, they chased students.
They opened branches inside universities, gave students accounts, and told themselves we’ll lose money for 3–4 years.
But when those students graduated and their first salaries landed, GTBank already had them. And once the second and third salaries followed, loyalty was locked. Parents followed. Families followed. And GTBank became a national force.
That’s the power of understanding the stage of your company and the season of your market.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
