Too many businesses keep their process hidden, thinking customers only care about the end result. That’s a mistake. Customers care about the story. They care about the details that make your product unique.
When you share your process openly, you turn ordinary products into premium experiences. Suddenly, it’s not just a shirt, it’s “a garment carefully crafted with top-quality cotton, stitched with precision, and designed with modern taste.” That story adds weight to your product. Keep your trade secrets, yes, but everything else should be on the table. The more you show, the more they trust.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
