Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush.
That’s why companies use phrases like “limited edition” or “only 5 slots left.” Scarcity makes people feel that if they don’t act now, they may never get the chance again.
Think about luxury watches, sneakers, or concert tickets. The moment people hear “sold out,” demand skyrockets. Scarcity transforms products from “nice to have” into “must-have.”
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
