Customers don’t just want a product, they want to trust what they’re buying. One of the most powerful ways to build that trust is by showing your process. If you sell clothes, show them how you select the fabric, the stitching, the colors, and the design choices. If you sell food, show them the kitchen, the ingredients, and the preparation.
When people see the effort behind your product, they respect it more. They are more willing to pay, because they understand the value you’ve created. Transparency builds confidence, and confidence drives sales.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
