In the early days of business, excitement often leads to costly mistakes. One of the biggest is opening too many branches before you’ve even validated your model. I made that…
Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that…
Growth in business is not about how loud your marketing is, but how deeply your product sits in the mind of the consumer.Apple didn’t just sell a phone. They sold…
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
People don’t buy cars with logic—they buy them with psychology.Toyota tried to introduce Prado as a luxury SUV, but it didn’t fit the narrative Americans had about Toyota. Affordable, yes.…
Toyota was known worldwide for affordability. Their cars were reliable, practical, and accessible. But when they tried to sell luxury to the American market, they failed. The Toyota Prado, though…
The biggest brands don’t compete on products alone, they compete on psychology.Apple has done it. Netflix has done it. Coca-Cola has done it. They’ve built products that are addictive, not…
