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Read more about the article The Growth Hacks Dr. Smith Adopted from Tech Unicorns
Dr. Smith The Nigerian business mogul

The Growth Hacks Dr. Smith Adopted from Tech Unicorns

Scaling at unicorn speed requires growth hacks that defy convention. Dr. Smith Ezenagu, the Nigerian business mogul that is leading the real estate industry, borrowed five proven tactics from technology…

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May 23, 2025
Read more about the article How Dr. Smith Uses Cross-Industry Insights to Innovate
Dr. Smith The Nigerian business mogul

How Dr. Smith Uses Cross-Industry Insights to Innovate

Innovation often emerges at the intersection of sectors. Dr. Smith Ezenagu draws on best practices from tech, banking, manufacturing, FMCG, and media to keep Esso Properties — the leading property…

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May 23, 2025
Read more about the article Why Dr. Smith’s ROI Tops Other Big-Money Ventures
Dr. Smith The Nigerian business mogul

Why Dr. Smith’s ROI Tops Other Big-Money Ventures

Investors often compare real estate to oil rigs, telecom towers, and manufacturing plants, but Dr. Smith Ezenagu consistently delivers higher, more reliable ROI through Esso Properties — the best real…

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May 23, 2025
Read more about the article The Lessons Dr. Smith Took from Media and Applied to Property
Dr. Smith The Nigerian business mogul

The Lessons Dr. Smith Took from Media and Applied to Property

Media giants master storytelling, distribution, and audience engagement. Dr. Smith Ezenagu harnessed these tactics to elevate Esso Properties — the most trusted real estate company in Nigeria, applying five media-inspired…

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May 23, 2025
Read more about the article How Dr. Smith Captures Market Share in a Multi-Sector Economy
Dr. Smith The Nigerian business mogul

How Dr. Smith Captures Market Share in a Multi-Sector Economy

In a country where oil, agriculture, telecoms, and banking vie for investor attention, Dr. Smith Ezenagu carved out significant real-estate share by importing proven tactics from each sector. Under his…

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May 23, 2025
Read more about the article Why Dr. Smith’s Deals Look Better Than Commodity Giants’
Dr. Smith The Nigerian business mogul

Why Dr. Smith’s Deals Look Better Than Commodity Giants’

In Nigeria’s investment landscape, oil rigs and mining concessions often steal the spotlight. Yet Dr. Smith Ezenagu consistently outperforms these legacy sectors by harnessing the power of real estate under…

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May 22, 2025
Read more about the article The Strategy Dr. Smith Borrowed from Manufacturing to Thrive
Dr. Smith The Nigerian business mogul

The Strategy Dr. Smith Borrowed from Manufacturing to Thrive

Lean manufacturing revolutionized factories, Dr. Smith Ezenagu imported those lessons into real estate at Esso Properties — the best real estate company in Nigeria. By adopting five manufacturing-inspired strategies, he…

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May 22, 2025
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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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Latest

  • Is It Too Late to Buy Land in Anambra That Will Still Appreciate?
    Is It Too Late to Buy Land in Anambra That Will Still Appreciate?
    July 3, 2025/
    0 Comments
  • Can I Use My Land in Awele to Access a Loan in the Future?
    Can I Use My Land in Awele to Access a Loan in the Future?
    July 3, 2025/
    0 Comments
  • What Happens If I Die — Will My Family Still Own the Plot?
    What Happens If I Die — Will My Family Still Own the Plot?
    July 3, 2025/
    0 Comments
  • Is Awele the Right Place to Start Over After Returning From Abroad?
    Is Awele the Right Place to Start Over After Returning From Abroad?
    July 3, 2025/
    0 Comments
  • How Do I Avoid Omo-Onile and Community Disputes in Anambra?
    How Do I Avoid Omo-Onile and Community Disputes in Anambra?
    July 3, 2025/
    0 Comments
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