Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…

The riskiest move in business is not the risk of starting. It’s the risk of starting in the wrong season. Industries don’t stand still. They evolve, mature, and eventually decline.…

Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that enough money can solve anything. But money poured into a declining industry is like pouring…

Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…

The emergence of any industry feels chaotic. But the goal is to survive long enough to experience the advancement phase.In advancement, things begin to work. Regulations come in and this…

Nigeria’s real estate industry is still emerging. That’s why so many things don’t yet work the way they should.There are no fully functional mortgage systems. The Regulations are still developing.…

Every industry runs in cycles. No matter the sector, the pattern is the same. It begins with the first stage which is the emerging phase, then the advancing phase, before…