A startup is not a company. A startup is on a search. You are searching for two things as a startup: A repeatable model – something that works year after…

Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…

Never start with today’s price. Start with the future price.If the estate will be ₦80M next month, that’s the first price they should hear. Let the expensive part set the…

The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…

Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…

The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…

Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…