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What salespeople get wrong about why clients actually say “yes.”

You can talk all day. You can answer every question. You can speak perfect English and sound polished on the phone. But none of that closes sales. What closes sales…

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September 8, 2025
Uncategorized

Why the perfect pitch still loses if the offer is weak.

Some salespeople spend hours memorizing product features. They build long, elaborate presentations, thinking that facts will win the customer over. But here’s the reality, a weak offer will ruin even…

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September 8, 2025
Uncategorized

The secret sales insight nobody in business school teaches you.

It’s common for salespeople to believe that the more they know about a product, the easier it is to sell. They pile up details, rehearse presentations, and hope that information…

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September 8, 2025
Uncategorized

Why irresistible offers close deals faster than charm or skill.

There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…

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September 8, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The parallel between human growth and company growth no one talks about.

Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…

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September 8, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

Why the risks you take at 25 could ruin you at 55.

The boldest businesses are usually built by young men. Why? Because they can afford to risk everything. But as age increases, so does caution. A 60-year-old founder won’t gamble the…

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September 8, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The overlooked advantage that keeps companies alive when others crash.

Transitioning away from untitled land will break your rhythm. It will test your patience. It may even make you doubt yourself, but that is the price of stability. For us,…

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September 6, 2025
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Recent Posts

  • The step that makes customers believe you before they even try you.
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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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  • The step that makes customers believe you before they even try you.
    September 23, 2025/
    0 Comments
  • How status and credibility silently shape every purchase.
    September 23, 2025/
    0 Comments
  • The hidden reason buyers choose the trusted name over the better product.
    September 23, 2025/
    0 Comments
  • The overlooked hack that turns one idea into hundreds of sales opportunities.
    September 23, 2025/
    0 Comments
  • The fast track to attention that most small businesses resist until it’s too late.
    September 23, 2025/
    0 Comments
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