Sales can give you revenue, but conditioned behavior gives you dominance.
A product is powerful when it doesn’t just meet a need—it reshapes daily psychology.
Think of brands you use without thinking: the app you open first in the morning, the bottle of drink you always grab, the phone you instinctively upgrade. That’s not random. That’s conditioning.
Your business must move beyond providing features to creating habits. If your product hasn’t entered the subconscious of your consumer, your growth is still fragile.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).