Every company needs innovation, but not every experiment should carry your company’s name.
That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas, and only merge back the winners.
It’s the safest way to innovate. If a new product fails, it fails quietly. But if it wins, it strengthens the parent company without risking its reputation.
This is why you often see “acquisitions” in the news. In reality, many of them are just companies buying back their own experiments.
Innovation doesn’t mean reckless exposure. It means controlled testing with strategic cover.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
