Your list is the secret weapon for turning ordinary marketing into powerful sales events.
When you decide to create urgency, a launch, a countdown, a promo, those who buy first are always the people on your list. Why? Because they’ve been nurtured. They’ve been educated. They’ve seen your consistency.
Marketing without a list is like shouting into a crowd. Marketing with a list is like speaking directly to people who already trust you. That difference is what makes sales predictable.
So don’t just run ads. Don’t just market. Build your list. It’s the foundation for every sales event you’ll ever run.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
