Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy.
They shifted their model when others stayed stuck. While older banks were fighting for existing rich customers, GTBank went where the money would be in the future, students.
They knew students don’t stay broke forever. They graduate, get jobs, start businesses, and their first accounts often become their forever accounts.
By betting on tomorrow instead of today, GTBank secured decades of customer loyalty.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
