Every solution creates the seed of the next problem. Solve water scarcity, and now people worry about water purity. Solve electricity, and now people need batteries. Solve connectivity, and now people need data security.
This loop is the goldmine of entrepreneurship. If you can position your product as the answer to the next inevitable problem, demand is automatic.
The bonus package becomes your bridge. You’re not just selling a product. You’re selling peace of mind that tomorrow’s problem is already solved.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
