Anticipation is one of the strongest triggers in human psychology. When people are looking forward to something, they attach emotions, energy, and resources to it.
That’s why holidays feel special. It’s not the food. It’s not the day. It’s the build-up. The waiting. The expectation.
If you want your sales to rise, create that same build-up. Turn your marketing into an event with a set date. Start the countdown at least one month ahead. Let people imagine, prepare, and plan. By the time the date arrives, the purchase will feel like a celebration, not a negotiation.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
