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Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The smarter metric that reveals whether your business is truly growing.

Revenue is not the only yardstick of success. A company can be valuable long before it makes a single sale. Think about Dangote Refinery, for years, it wasn’t refining, selling…

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September 15, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The jaw-dropping business principle Africa’s richest man teaches without saying a word.

When you hear Dangote Refinery is worth $20 billion, don’t assume it’s because of the revenue it generated. For the first five years, it generated nothing, absolutely zero naira. But…

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September 15, 2025
Dr. Smith Ezenagu / Dr. Smith The Nigerian business mogul

The dangerous lie that makes founders feel rich while their companies rot inside.

Too many entrepreneurs measure their success by how much revenue they are making today. But revenue only comes when value is sold. A company can create value for years before…

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September 15, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The brutal trade-off every serious entrepreneur must face.

Every business faces a choice, temporary pain or permanent collapse.Selling untitled land gives you quick money, but how sustainable is it? With one simple regulation, one clampdown, and everything vanishes.Shifting…

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September 12, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The new reality shaping Nigeria’s property market and why you can’t ignore it.

The future of real estate belongs to titled land.Untitled land may look cheap today, but it will cost you tomorrow. Market awareness is rising and Government policies are tightening. Meanwhile,…

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September 12, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

The hidden legal trap that wipes out real estate companies overnight.

Many developers still believe selling untitled land is the fastest way to cash out. Cheap to acquire, easy to market, quick to flip, but that’s a dangerous illusion. Government regulation…

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September 12, 2025
Dr. Smith The Nigerian business mogul / Dr. Smith Ezenagu

Why buying land without proper documentation will explode in your face sooner than you think.

There is a product in Nigerian real estate that is quietly dying, yet people are still rushing into it untitled land. New companies are opening every day just to sell…

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September 12, 2025
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Recent Posts

  • The step that makes customers believe you before they even try you.
  • How status and credibility silently shape every purchase.
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  • The fast track to attention that most small businesses resist until it’s too late.

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About Us

About Us

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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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Latest

  • The step that makes customers believe you before they even try you.
    September 23, 2025/
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  • How status and credibility silently shape every purchase.
    September 23, 2025/
    0 Comments
  • The hidden reason buyers choose the trusted name over the better product.
    September 23, 2025/
    0 Comments
  • The overlooked hack that turns one idea into hundreds of sales opportunities.
    September 23, 2025/
    0 Comments
  • The fast track to attention that most small businesses resist until it’s too late.
    September 23, 2025/
    0 Comments
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