Look at the evolution of technology. Every time one product solves a problem, another market is born. Smartphones solved the problem of communication and access to the internet. But they…

Every solution creates a new problem. That is the law of the marketplace. When solar inverters entered the market, they solved the electricity crisis. But in doing so, they created…

Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life. Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories,…

In a crowded market, the product alone is often not enough. What tips the balance are the bonuses. Think of Microsoft laptops. You don’t just get a device, you get…

Every salesperson knows this: interest doesn’t pay bills, only action does.Scarcity is what shifts people from “I’ll think about it” to “I need to get this now.” Limited-time offers, countdown…

When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…

Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush. That’s why companies use phrases like “limited…