A company’s strength is not in how much it sells today. It’s in how deeply its name lives in people’s minds. Imagine you walk into a random gathering of twenty…

Revenue is good. Repeat customers are better. But addicted consumers are everything.The real wealth of a company comes from how deeply its product rewires consumer habits. When people can’t imagine…

Building a business is not something you do and expect success to happen accidentally. It is an intentional game, and only those who approach it with this mentality achieve this…

Success has a hidden danger and that is comfort.The moment a company becomes number one in its industry, the temptation to relax sets in. Leaders stop asking hard questions, because…

Most businesses measure success by comparing themselves to competitors.But competition is a weak benchmark. If the industry standard is 30% efficiency and you’re at 40%, you call yourself number one.…

Every great company you admire today was not built by one man’s pocket.They leveraged partnerships, investors, and other people’s money. If your company grows to ₦200B and it’s only your…

One of the strongest proofs that your business is valuable is not just the revenue you generate, but the fact that others are willing to invest in it.If nobody is…