Every interaction with a client is either a deposit or a withdrawal from their emotional bank account. When you do something extra for them, like waiving an inspection fee they…
A sales call has three stages: before the call, during the call, and after the call. Before the call: Equip yourself with knowledge. Confidence comes from preparation. During the call:…
Many people confuse leads with prospects. They are not the same. A lead is just a contact, a phone number, an email, someone you can reach. But until that person…
Life is in phases. Men are in sizes. And business follows the same rhythm. At the early stage, money is the goal. At the later stage, legacy is the goal.…
Knowing the details of your product is good. But it will never be enough. Why? Because buyers are not only asking, “What is this property?” They are also asking, “What…
Customers are not buying land. They are buying peace of mind. If you tell a client about square meters and location, but you can’t explain why demolitions happen and how…
Too many salespeople destroy their offers by presenting them as flat numbers. “₦30M all-inclusive.” Done. That’s it. But a strong offer storyteller breaks it down: Price is normally ₦80M. This…
