Real estate without titles looks sweet in the beginning. Inflows every day. ₦1M here, ₦800k there. You experience unending flow alerts that never stop. But that sweetness hides behind great…
Every startup wants to grow fast. The temptation is strong: open more branches, spread into new cities, chase visibility. But expansion without validation is suicide. At the startup stage, you’re…
Validation is not the finish line. It is the green light.After you've seen a problem and solved it, then tested your product and seen that people need it. You have…
The fastest way to kill your business is to fall in love with your first idea. Most startups don’t die because of lack of money. They die because the founders…
At the growth stage, only one word matters, push. Push for visibility. Push your marketing. Push your distribution. Push for more sales.Validation tells you that your product works. Growth requires…
Business runs in stages. First, you validate. You confirm the product works and the market wants it. But once validation is complete, the game changes. This is not the time…
No matter how rich you are, business plans don’t guarantee success. In fact, 99.99% of business plans fail at first contact with the market. Why? Because most plans are based…
