Human beings are wired with a sense of balance. When someone gives us something, we feel the need to give something back. That is the law of reciprocity. In sales,…

Most businesses focus only on one question: How do I get clients? But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow. Getting clients…

Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…

Many business owners still believe that if they just present enough facts, customers will buy. It’s a lie.People rarely buy with facts. They buy with feelings. Then they use facts…

We’ve been taught that people make decisions logically. But in reality, people buy emotionally and only use logic afterward to justify their choice. Think about it: there is no rational…

Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…

A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…