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Why your timing matters more than your talent in business survival.

Every industry runs in cycles. No matter the sector, the pattern is the same. It begins with the first stage which is the emerging phase, then the advancing phase, before…

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September 3, 2025
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What no brochure will ever tell you about property in Nigeria.

Nigeria’s real estate industry is still emerging. That’s why so many things don’t yet work the way they should.There are no fully functional mortgage systems. The Regulations are still developing.…

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September 3, 2025
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The key moves that separate survivors from casualties in business growth.

The emergence of any industry feels chaotic. But the goal is to survive long enough to experience the advancement phase.In advancement, things begin to work. Regulations come in and this…

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September 3, 2025
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Why companies die even with cash in the bank and how to escape the trap.

Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle of your industry before entering, you set yourself up for failure. You can make money…

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September 3, 2025
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The biggest trap ambitious founders fall into and how it kills momentum.

If your business has grown only on your money, you have not maximized its potential.Think about it. A ₦200B business, all funded by your pocket, looks impressive. But in reality,…

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September 2, 2025
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Investors don’t care about your passion, this is the only proof they believe.

One of the strongest proofs that your business is valuable is not just the revenue you generate, but the fact that others are willing to invest in it.If nobody is…

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September 2, 2025
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Why every attempt to scale alone ends in disaster.

Every great company you admire today was not built by one man’s pocket.They leveraged partnerships, investors, and other people’s money. If your company grows to ₦200B and it’s only your…

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September 2, 2025
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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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  • The step that makes customers believe you before they even try you.
    September 23, 2025/
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  • How status and credibility silently shape every purchase.
    September 23, 2025/
    0 Comments
  • The hidden reason buyers choose the trusted name over the better product.
    September 23, 2025/
    0 Comments
  • The overlooked hack that turns one idea into hundreds of sales opportunities.
    September 23, 2025/
    0 Comments
  • The fast track to attention that most small businesses resist until it’s too late.
    September 23, 2025/
    0 Comments
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