Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…
The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
Every industry runs in cycles. No matter the sector, the pattern is the same. It begins with the first stage which is the emerging phase, then the advancing phase, before…
Nigeria’s real estate industry is still emerging. That’s why so many things don’t yet work the way they should.There are no fully functional mortgage systems. The Regulations are still developing.…
