The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that enough money can solve anything. But money poured into a declining industry is like pouring…
The riskiest move in business is not the risk of starting. It’s the risk of starting in the wrong season. Industries don’t stand still. They evolve, mature, and eventually decline.…
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
