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The transformation every founder dreams of but few achieve.

The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…

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September 4, 2025
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Why nobody buys until this invisible pressure is applied.

One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…

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September 4, 2025
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The unspoken law of survival in today’s cutthroat markets.

Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…

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September 4, 2025
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How the shift from print to digital rewrote the rules of influence.

Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…

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September 4, 2025
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The only protection against being wiped out by your competitors.

Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…

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September 4, 2025
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If you don’t know these stages, you’re already operating blind.

Every business goes through stages, and each stage demands something different.The cycle is simple but powerful: Seed Startup Early Growth Later Growth Expansion Maturity Revitalization Exit At the seed stage,…

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September 4, 2025
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The dangerous mistake every first-time founder makes.

Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…

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September 4, 2025
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Recent Posts

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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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  • The cost of keeping your best work invisible to your market.
    September 19, 2025/
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  • The behind-the-scenes secret that makes customers believe in you instantly.
    September 19, 2025/
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  • Why showing the journey makes people believe in the destination.
    September 19, 2025/
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  • The fastest way to turn cold strangers into eager buyers.
    September 19, 2025/
    0 Comments
  • How to flip a simple list into a money-printing launch machine.
    September 19, 2025/
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