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Why nobody buys until this invisible pressure is applied.

One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…

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September 4, 2025
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The unspoken law of survival in today’s cutthroat markets.

Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…

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September 4, 2025
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How the shift from print to digital rewrote the rules of influence.

Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…

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September 4, 2025
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The only protection against being wiped out by your competitors.

Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…

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September 4, 2025
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If you don’t know these stages, you’re already operating blind.

Every business goes through stages, and each stage demands something different.The cycle is simple but powerful: Seed Startup Early Growth Later Growth Expansion Maturity Revitalization Exit At the seed stage,…

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September 4, 2025
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The dangerous mistake every first-time founder makes.

Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…

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September 4, 2025
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Why the right move at the wrong time kills your business.

The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…

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September 4, 2025
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Recent Posts

  • The step that makes customers believe you before they even try you.
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  • The fast track to attention that most small businesses resist until it’s too late.

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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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Latest

  • The step that makes customers believe you before they even try you.
    September 23, 2025/
    0 Comments
  • How status and credibility silently shape every purchase.
    September 23, 2025/
    0 Comments
  • The hidden reason buyers choose the trusted name over the better product.
    September 23, 2025/
    0 Comments
  • The overlooked hack that turns one idea into hundreds of sales opportunities.
    September 23, 2025/
    0 Comments
  • The fast track to attention that most small businesses resist until it’s too late.
    September 23, 2025/
    0 Comments
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