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The three-step formula that separates companies that scale from those that stall.

Most businesses focus only on one question: How do I get clients? But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow. Getting clients…

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September 10, 2025
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The one element that transforms interest into urgent action.

A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…

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September 10, 2025
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Why most buyers never cross the line and how to push them over.

Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…

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September 10, 2025
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The formula luxury brands use to turn prices into bargains.

An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…

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September 9, 2025
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The brain science behind why people chase “free” every time.

When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…

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September 9, 2025
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The art of sweetening the deal without slashing your price.

Great offers are not only about discounts. They’re about experience. When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder…

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September 9, 2025
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The mistake that wastes thousands of hours in every sales team.

Many people confuse leads with prospects. They are not the same. A lead is just a contact, a phone number, an email, someone you can reach. But until that person…

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September 9, 2025
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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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  • Why teaching is the fastest way to silence doubt.
    September 19, 2025/
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  • The cost of keeping your best work invisible to your market.
    September 19, 2025/
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  • The behind-the-scenes secret that makes customers believe in you instantly.
    September 19, 2025/
    0 Comments
  • Why showing the journey makes people believe in the destination.
    September 19, 2025/
    0 Comments
  • The fastest way to turn cold strangers into eager buyers.
    September 19, 2025/
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