Every entrepreneur asks: How do I get clients? Fewer ask: How do I keep them? Almost nobody asks: How do I grow them? Growth comes when customers don’t just come…
The moment something becomes limited, its value increases. That’s not economics alone — it’s human nature. If you tell a client you have 2,000 plots available, they will relax. They’ll…
Not every sale has to be a hard push. Sometimes, the best way to close is by giving first. Reciprocity works because people naturally want to repay kindness. It could…
Human beings are wired with a sense of balance. When someone gives us something, we feel the need to give something back. That is the law of reciprocity. In sales,…
Most businesses focus only on one question: How do I get clients? But growth is not just about acquisition. It is about the full cycle: Get. Keep. Grow. Getting clients…
A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…
Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…
