Every company needs innovation, but not every experiment should carry your company’s name. That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas,…
When you hear that a multinational has acquired a small coffee shop, don’t be too quick to believe it was random. Most times, the shop was part of their hidden…
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…
A mature company doesn’t run on luck, mood, or sudden inspiration. It runs on systems.At this stage, every operation must be predictable. Hiring. Training. Production. Delivery. Marketing. Everything. The client…
Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation. At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.If you keep forcing new…
When your business reaches maturity, inspiration is no longer your greatest asset standardization is. You’ve already validated your product. You’ve proven the model works. Now the question is: can you…
Revenue is not the only yardstick of success. A company can be valuable long before it makes a single sale. Think about Dangote Refinery, for years, it wasn’t refining, selling…
