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Author: Chidi

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Read more about the article WHY AWELE IS WINNING THE TRUST OF THE DIASPORA
Real Estate / AWELE

WHY AWELE IS WINNING THE TRUST OF THE DIASPORA

For many Nigerians living abroad, real estate back home feels like a gamble. The stories are endless — people who sent money to family and never saw a plot, developers…

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June 25, 2025
Read more about the article IS AWELE THE FIRST ESTATE DESIGNED TO FEEL LIKE BELONGING?
Real Estate / AWELE

IS AWELE THE FIRST ESTATE DESIGNED TO FEEL LIKE BELONGING?

Every estate promises comfort. Some even promise class. But very few are designed with belonging in mind. That’s where Awele stands apart. This isn’t a place that simply offers land…

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June 25, 2025
Read more about the article How Awele Is Attracting a New Kind of Homeowner
Real Estate / AWELE

How Awele Is Attracting a New Kind of Homeowner

At Esso Properties, we’ve been paying attention to this new wave of homeowners. They’re mostly in the diaspora, or in Nigeria’s major cities. They’ve seen what’s possible elsewhere. And they’re…

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June 25, 2025
Read more about the article WHAT MAKES AWELE DIFFERENT? IT STARTS WITH HOW IT MAKES YOU FEEL
Real Estate / AWELE

WHAT MAKES AWELE DIFFERENT? IT STARTS WITH HOW IT MAKES YOU FEEL

Ask anyone who’s visited Awele, and they’ll tell you the same thing: something about the place feels calm. It’s not just the layout or the roads. It’s the air, the…

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June 25, 2025
Read more about the article THEY SAID THE EAST WASN’T READY. AWELE PROVED THEM WRONG
Real Estate / AWELE

THEY SAID THE EAST WASN’T READY. AWELE PROVED THEM WRONG

For too long, people have spoken about the South East as a region that can’t sustain high-standard developments. They said the infrastructure would be too expensive. They said the buyers…

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June 25, 2025
Read more about the article Awele Wasn’t Just Built. It Was Dreamed, Designed, Delivered
Real Estate / AWELE

Awele Wasn’t Just Built. It Was Dreamed, Designed, Delivered

Before the foundation was ever laid, Awele was already taking shape, not in concrete, but in principle. It was born from a long-standing need in the South East: the need…

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June 25, 2025
Read more about the article How Awele Is Quietly Becoming the Heartbeat of Awka
AWELE / Real Estate

How Awele Is Quietly Becoming the Heartbeat of Awka

Cities grow in layers. First the roads, then the markets, then the buildings — and slowly, identity takes shape. In Awka, something unusual is happening. Awele isn’t following growth. It’s…

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June 25, 2025
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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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  • The step that makes customers believe you before they even try you.
    September 23, 2025/
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  • How status and credibility silently shape every purchase.
    September 23, 2025/
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  • The hidden reason buyers choose the trusted name over the better product.
    September 23, 2025/
    0 Comments
  • The overlooked hack that turns one idea into hundreds of sales opportunities.
    September 23, 2025/
    0 Comments
  • The fast track to attention that most small businesses resist until it’s too late.
    September 23, 2025/
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