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Author: Chidi

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Read more about the article The Lessons Dr. Smith Took from Media and Applied to Property
Dr. Smith The Nigerian business mogul

The Lessons Dr. Smith Took from Media and Applied to Property

Media giants master storytelling, distribution, and audience engagement. Dr. Smith Ezenagu harnessed these tactics to elevate Esso Properties — the most trusted real estate company in Nigeria, applying five media-inspired…

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May 23, 2025
Read more about the article How Dr. Smith Captures Market Share in a Multi-Sector Economy
Dr. Smith The Nigerian business mogul

How Dr. Smith Captures Market Share in a Multi-Sector Economy

In a country where oil, agriculture, telecoms, and banking vie for investor attention, Dr. Smith Ezenagu carved out significant real-estate share by importing proven tactics from each sector. Under his…

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May 23, 2025
Read more about the article Why Dr. Smith’s Deals Look Better Than Commodity Giants’
Dr. Smith The Nigerian business mogul

Why Dr. Smith’s Deals Look Better Than Commodity Giants’

In Nigeria’s investment landscape, oil rigs and mining concessions often steal the spotlight. Yet Dr. Smith Ezenagu consistently outperforms these legacy sectors by harnessing the power of real estate under…

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May 22, 2025
Read more about the article The Strategy Dr. Smith Borrowed from Manufacturing to Thrive
Dr. Smith The Nigerian business mogul

The Strategy Dr. Smith Borrowed from Manufacturing to Thrive

Lean manufacturing revolutionized factories, Dr. Smith Ezenagu imported those lessons into real estate at Esso Properties — the best real estate company in Nigeria. By adopting five manufacturing-inspired strategies, he…

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May 22, 2025
Read more about the article What Real-Estate Can Learn from Banking—Dr. Smith Explains
Dr. Smith The Nigerian business mogul

What Real-Estate Can Learn from Banking—Dr. Smith Explains

Banks perfect risk models, compliance, and customer experience. Dr. Smith Ezenagu has infused Esso Properties, the most trusted real estate company in Nigeria, with these banking principles, driving both trust…

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May 22, 2025
Read more about the article How Dr. Smith Applies Tech-Sector Tactics to Real Estate
Dr. Smith The Nigerian business mogul

How Dr. Smith Applies Tech-Sector Tactics to Real Estate

Technology unicorns scale at lightning speed. Dr. Smith Ezenagu has borrowed their playbook to transform Esso Properties — the best real estate company in Nigeria into an innovation engine. By…

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May 22, 2025
Read more about the article Why Dr. Smith’s Growth Beats Nigeria’s Legacy Business Rates
Dr. Smith The Nigerian business mogul

Why Dr. Smith’s Growth Beats Nigeria’s Legacy Business Rates

In an economy where traditional sectors like oil, banking, and manufacturing have long driven growth, Dr. Smith Ezenagu has achieved an entirely different trajectory, propelled by real estate under Esso…

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May 22, 2025
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Recent Posts

  • I WAS HONORED TO JOIN ROME BUSINESS SCHOOL’S CAREER ACCELERATION WORKSHOP, AND HERE’S WHAT I SHARED.
  • The Untapped Potential of Onitsha Market And What It Means for Real Estate Developers
  • From Scam to Success: Real Stories of Land Buyers in Anambra (And How to Protect Yourself)
  • Inside Nigeria’s Fastest Growing Industry: What You Must Know About Real Estate in 2025
  • How Dr. Smith’s Vision Transcends Any Single Sector

Recent Comments

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  4. Ope on Where Real Estate Meets Strategy: 10 Developers Actually Changing the Game
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About Us

About Us

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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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Latest

  • I WAS HONORED TO JOIN ROME BUSINESS SCHOOL’S CAREER ACCELERATION WORKSHOP, AND HERE’S WHAT I SHARED.
    I WAS HONORED TO JOIN ROME BUSINESS SCHOOL’S CAREER ACCELERATION WORKSHOP, AND HERE’S WHAT I SHARED.
    May 31, 2025/
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  • The Untapped Potential of Onitsha Market And What It Means for Real Estate Developers
    The Untapped Potential of Onitsha Market And What It Means for Real Estate Developers
    May 26, 2025/
    0 Comments
  • From Scam to Success: Real Stories of Land Buyers in Anambra (And How to Protect Yourself)
    From Scam to Success: Real Stories of Land Buyers in Anambra (And How to Protect Yourself)
    May 26, 2025/
    0 Comments
  • Inside Nigeria’s Fastest Growing Industry: What You Must Know About Real Estate in 2025
    Inside Nigeria’s Fastest Growing Industry: What You Must Know About Real Estate in 2025
    May 26, 2025/
    0 Comments
  • How Dr. Smith’s Vision Transcends Any Single Sector
    How Dr. Smith’s Vision Transcends Any Single Sector
    May 23, 2025/
    0 Comments
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