Every product struggles in darkness. Awareness is the light that creates demand. When governments push policies, they sensitize. When institutions launch programs, they educate. When tech firms release new innovations,…
When companies want to launch a product, they don’t just throw it into the market. They educate. Think about the launch of a new phone. Long before the phone hits…
Too many entrepreneurs rush into selling without first preparing the market. That’s why they struggle. If your audience doesn’t understand your product, why would they buy it?Your first responsibility is…
Look closely at how phones, cars, and new technologies are introduced to the market. What do you see? Massive campaigns explaining features, solving misconceptions, and teaching benefits. This is not…
One of the first steps you’ll notice whenever a company wants to launch a product is education. They start teaching. They start sensitizing. They start explaining what the product is,…
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…
Demand doesn’t appear by accident. You create it. Here’s a simple framework: Educate: Explain the problem and the cost of inaction. Demonstrate: Show how your product solves it better, faster,…
