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Author: Chidi

This author has written 392 articles
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If you don’t know these stages, you’re already operating blind.

Every business goes through stages, and each stage demands something different.The cycle is simple but powerful: Seed Startup Early Growth Later Growth Expansion Maturity Revitalization Exit At the seed stage,…

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September 4, 2025
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The dangerous mistake every first-time founder makes.

Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…

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September 4, 2025
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Why the right move at the wrong time kills your business.

The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…

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September 4, 2025
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The thin line that decides if your startup survives or dies.

Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…

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September 4, 2025
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The transformation every founder dreams of but few achieve.

The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…

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September 4, 2025
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How thriving businesses suddenly collapse when they miss this signal.

The riskiest move in business is not the risk of starting. It’s the risk of starting in the wrong season. Industries don’t stand still. They evolve, mature, and eventually decline.…

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September 3, 2025
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Why your pitch should never start with numbers if you want the deal.

Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…

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September 3, 2025
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Recent Posts

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At The Property Guru, we serve up sharp, unfiltered insights on Nigerian real estate. From spotting the silent winners to dodging overpriced traps, we help young professionals, savvy investors, and first-timers make smarter moves — and save millions while they’re at it. Real talk. Real strategy. Real wins.
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Latest

  • The step that makes customers believe you before they even try you.
    September 23, 2025/
    0 Comments
  • How status and credibility silently shape every purchase.
    September 23, 2025/
    0 Comments
  • The hidden reason buyers choose the trusted name over the better product.
    September 23, 2025/
    0 Comments
  • The overlooked hack that turns one idea into hundreds of sales opportunities.
    September 23, 2025/
    0 Comments
  • The fast track to attention that most small businesses resist until it’s too late.
    September 23, 2025/
    0 Comments
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