At the growth stage, only one word matters, push. Push for visibility. Push your marketing. Push your distribution. Push for more sales.Validation tells you that your product works. Growth requires…
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…
Never start with today’s price. Start with the future price.If the estate will be ₦80M next month, that’s the first price they should hear. Let the expensive part set the…
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
The biggest mistake entrepreneurs make is doing the wrong thing at the wrong stage. At the seed stage, you should be researching and raising funds, not chasing customers. At the…
Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
