Every salesperson knows this: interest doesn’t pay bills, only action does.Scarcity is what shifts people from “I’ll think about it” to “I need to get this now.” Limited-time offers, countdown…
When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…
Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush. That’s why companies use phrases like “limited…
Most entrepreneurs fail because they try to sell before they teach. Your first responsibility is not to convince people to buy. It’s to help them see why the product matters…
Every product struggles in darkness. Awareness is the light that creates demand. When governments push policies, they sensitize. When institutions launch programs, they educate. When tech firms release new innovations,…
When companies want to launch a product, they don’t just throw it into the market. They educate. Think about the launch of a new phone. Long before the phone hits…
Too many entrepreneurs rush into selling without first preparing the market. That’s why they struggle. If your audience doesn’t understand your product, why would they buy it?Your first responsibility is…
