Authority is not automatic. You create it. It can come from your dressing. It can come from your brand design. It can come from endorsements, associations, certifications, or even just…
Every human being has a bias toward authority. We listen to uniforms, to titles, to people who look like they know. This is why businesses with weak products can still…
We love to think people buy the best product. They don’t. They buy from whoever looks like they know what they’re talking about. Take this example: you have a headache.…
If ads buy you attention, content keeps it. Think about the last time you learned about a new product. You didn’t just buy instantly. You probably Googled, read reviews, checked…
Imagine opening your doors on Monday and by Friday having 1,000 people who already know your product exists. That’s what paid ads can do. Many small businesses shy away from…
If you’re a small business and you want leads, you don’t need a hundred strategies. You just need two, paid ads and content distribution. Paid ads give you speed. If…
It’s easy to get caught up in conversion rates. “We’re at 20%, if we can get to 30%, we’ll be unstoppable.” But here’s the truth: obsessing over percentages can distract…
