Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that highlights the outcome the client truly wants.
Coca-Cola didn’t change the liquid. They packaged “happiness,” “refreshment,” “share a Coke.” Same product, different framing. That’s an offer.
If your audience sees only your features, you’re selling wrong. If they see the transformation, you’re making an irresistible offer.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
