All sales is communication. All business is communication. And communication only works when you have people to talk to. That’s what a list gives you.
Your list is not just names, emails, or numbers. It is your marketplace. Every new contact is a potential buyer tomorrow, even if they don’t buy today.
When the time comes to launch, you’ll notice something powerful: 70–90% of the first buyers will come from your list. Why? Because they already know you. You’ve spoken to them before. Trust has been built.
This is why I call building a list “printing your own money.” With a strong list, your sales never start from zero.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
