The most successful product launches don’t just appear. They are built around a date, a day the market can anticipate.
Think of Apple. Every new iPhone launch is an event. Weeks before release, people are already talking, saving, and queuing in their minds. By the time launch day comes, demand is not manufactured, it’s inevitable.
This is what happens when you turn marketing into an event. Instead of pushing your product daily, you set a window and build anticipation. That window should be at least one month. Use that time to tease, educate, and excite your market. When the date arrives, buyers won’t hesitate, they’ve been waiting for it.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
