Every salesperson knows this: interest doesn’t pay bills, only action does.
Scarcity is what shifts people from “I’ll think about it” to “I need to get this now.”
Limited-time offers, countdown timers, “last 5 seats”, all are examples of scarcity triggers. They force buyers to act quickly because delay feels like a loss.
If you want to create demand for your product, stop relying on logic alone. Use scarcity as the external force that drives people to act today, not tomorrow.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
