Most entrepreneurs fail because they try to sell before they teach.
Your first responsibility is not to convince people to buy. It’s to help them see why the product matters in their lives. Education is not an optional PR exercise, it’s the trigger that makes your market care.
When you teach, you elevate yourself from being a seller to being a trusted guide. And once people trust you, demand becomes natural.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
