When companies want to launch a product, they don’t just throw it into the market. They educate.
Think about the launch of a new phone. Long before the phone hits the shelves, you start seeing videos, articles, billboards, and events teaching you what the phone can do. That’s not random, it’s strategy.
The more people know, the more they want. Education creates demand by connecting product features to human needs. It transforms curiosity into necessity.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
