Too many entrepreneurs rush into selling without first preparing the market. That’s why they struggle.
If your audience doesn’t understand your product, why would they buy it?
Your first responsibility is not closing a sale. It is opening minds. Educate them on the problem. Show them the solution. Help them see the benefit.
When the education is complete, sales become natural. In fact, people will come looking for you. Education is not just marketing, it is demand creation.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
